Plastic was once hailed as the wonder material. Now we are more and more aware of how big of a problem it can be. Not only is plastic generally non-degradable, recycling is also much harder than we anticipated. Unlike plastic, aluminum is much easier to recycle and it can be done over and over again without degrading the quality. In fact, 75% of the aluminum ever produced is still in circulation today. Ever&Ever tells the good stories of aluminum by combining honest and playful messaging and newspaper-inspired layout. The repeating theme carries on to many aspects of the brand—even the website—celebrating the many lives of aluminum.
Dieline Award 2020 Bronze
© Yihuang Zhou