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NYPL Insta Novels

Re-imagining the way we use Instagram Stories, Insta Novels brings classic works of literature to the New York Public Library Instagram account. Bringing free, readily accessible reading to people all around the world.

We created an identity for the project and established a layout system for a completely new format, typeset hundreds of pages and created animated pages for a rich reading experience on the mobile device. This project brought nearly 100k new followers to the @NYPL account in the first few weeks of its launch.

Try it out at the New York Public Library’s Instagram.

ART DIRECTION
Lauren van Aswegen

CREATIVE
Martin Baker

DESIGN
Bentzion Goldman
Yihuang Zhou

AGENCY
Mother New York

AWARDS
Cannes Lion
Clio Award
One Show
AdAge
Webby Awards

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© Yihuang Zhou