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RUNA Clean Energy

Runa is a new kind of energy drink. Instead of gross chemicals, it’s powered by the Amazonian guayusa leaf. Fair trade certified and USDA organic, Runa will bring new energy and mental clarity to your day with nothing artificial and no crash or jitters. While the previous can sat quietly on shelf in a recessive dark green, the new packaging celebrates its Amazonian origins in a bright, bold way. Cutouts of silkscreened tropical foliage burst off the can making Runa look as exciting and natural as it has been all along.

DESIGN HEAD
Phillip Nessen

DESIGNER
Yihuang Zhou
Caitlin Mulhall

AGENCY
Interesting Development

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© Yihuang Zhou