Vita Coco
Vita Coco has become the number one coconut water in the world not by chasing trends or data, but by following their hearts. We set out to bring this natural, innocent and good natured approach to the entirety of Vita Coco’s brand, starting with their packaging. Drawing inspiration from vintage fruit lugs—the boxes farmers would ship their goods in at time when everything we ate was really real—we evolved Vita Coco’s logo, packaging, and overall identity to be more in line with the qualities everybody already loves about Vita Coco’s brand and product.
TEAM
Phillip Nessen
Shannon Coletti
Jonno Durrant
Jeff Kardos
Yihuang Zhou
AGENCY
Interesting Development
© Yihuang Zhou